Content is the life force behind business growth, and if you aren’t feeding this force, it could be killing your marketing strategy. No matter how hard you hit other factors, lacking content will leave you irrelevant in the eyes of search engines. Whether you are a seasoned business owner or an entrepreneur who is dipping your feet for the first time, the #1 tool in your arsenal will be high-quality, relevant content. Whether you are a seasoned business owner or an entrepreneur who is dipping your feet for the first time, the #1 tool in your arsenal will be high-quality, relevant content.