Is Content Important In SEO?
If you’re still learning the ins and outs of search engine optimization (SEO), then you may not know how important content really is- for your marketing and for your keyword rankings. Content is truly the king you need high-quality, relevant information to succeed in today’s business world.
The main reasons to write anything are to spread opinions or information among a selected audience. Content in SEO is no different but there is more to it than that. Your content represents your image and often determines potential customer’s first impressions. Depending on the quality, delivery, and accuracy of your content, you can gain trust and generate excitement before they ever walk into your store or decide to buy a product. In the same sense, you can discourage future customers or worse by looking unprofessional or scammy. So many businesses have hidden bad service behind a basic, uninformative site that you are likely to be grouped with them off-the-bat.
Who Else Wants This Info?
Obviously, your content is meant to reach future customers, but who else collects information from what you publish? Search Engines. Not only does clear and informative content retain customer interest better, but it also gets noticed more efficiently by Google and other search engines. By collecting all of the information from a given page (along with several other factors), search engines can place you accordingly in search results. Great content will not guarantee that your site will rank for anything but insufficient content is pretty much guaranteed not to.
Effective and efficient copywriters will target each piece for a keyword, or group of keywords to maximize the SEO potential of each page. You still need site authority, but every component of your page’s content from the meta title to the length, delivery, and keyword placement in your content. Placing certain keywords and supporting phrases into optimal positions is part of what makes content marketing effective to search engines, so ensure that your copywriter is spun up on SEO or find an agency that does it all to see the best results from your site.
Blogs are widely important in SEO. Customers like to see that you are actively distributing information and they are perfect for generating traffic to informative information that leads back to your site. Plus the additional content lets you accumulate organic keywords that are relevant to your main services, which search engines also use to decide rankings.
Where Else Is Content Used?
Content is used everywhere that your business is represented, from your Google My Business and local listings to guest blogs and press releases. Effective SEO uses a mixture of these elements to drive traffic for your business and each component should properly represent your brand with effective, professional content.
Can't my Employee Write It?
Yes, you may have great employees that are willing to write, but it may not have the same effective results as a professional SEO copywriter. Give it a shot, see how your pages rank and decide if you want edits from a pro. In the past, the best strategy has been to work with a copywriter to convey as much unique information with a delivery that fits your brand and keyword placement that satisfies search engines.
Are you ready to create engaging and informative content that makes search engines and customers both happy?