Can Plug-in Programs Replace SEO Experts?
If you do your own web design or at least have access to the site, you have probably seen the SEO plug-ins that are offered. Do these programs work or will they leave you months behind in sales performance? Explore the pros and cons of SEO programs and learn the difference between a professional and a plug-in.
What Is Their Intent?
The purpose of website plug-ins like Yoast and AIOSEO is to give you a general basis to build on for on-page SEO. By analyzing the data on your website page, these programs can identify various components to give you an “SEO score”. This score encompasses your interlinking to and from the page as well as the content structure, keyword usage, and other factors to let you know that your page is optimized to the program’s standards. This process is designed to give your pages a fighting chance and help generate traffic, which would be a much cheaper alternative to SEO professionals if they were effective.
What Programs Lack
Your on-page SEO requires a strategy that lets you effectively target specific keywords. Plug-ins may tell you something about the phrasing used but what they cannot inform you of is that word will never generate traffic for your business. Each keyword will have a unique search volume and “difficulty” that is dependant on how many businesses are in competition for the word and how hard they are trying. In a saturated market, your pages will be buried before they can ever be seen. Storefront businesses may benefit from GMB-related traffic, but even that will suffer if you don’t rank for anything.
What SEO Agencies Do
An effective SEO agency will analyze the top competitors to determine what exactly put them at the top and how you can out-perform them. Google constantly changes its algorithms, and that makes it hard for a plug-in to stay relevant, especially in a particular niche, which will have unique requirements. SEO agencies target keywords that you can realistically rank for and optimize your pages with the proper structure, good (relevant) content, and supporting terms that are beneficial to your topic. The result of this process is a page that simply outdoes your opponents.
The structure of the page is essential for your rankings but it’s not the only factor. If the word has any difficulty you will quickly be pushed to the side without a good backlinking strategy. SEO professionals will build the backlink profile of pages and the site as a whole to increase your authority and help give pages relevance.
Plug-in programs have their place, but nothing compares to an effective SEO campaign. When you find the right SEO agency, your sales will make you feel a lot better about the price difference. SEO takes time, money, and resources that a plug-in just can’t offer to your business.IF you are looking for the best way to grow a business, connect with a local SEO agency and find the best solution for your niche and area.